The free market enthusiast and serial entrepreneur Joel Friant has had a successful career and highly enjoys helping other reach the success that they are aspiring to. He not only wants to assist them in their professional lives but also their professional lives as they many times go hand in hand. Joel Friant understands that to be a real success, you must be satisfied with both.
For a short period of time in his career, Joel Friant was involved in home remodeling and also real estate sales. In 1995, he completely changed the direction of his career and got into being a restauranteur. His first foray into the restaurant business involved creating a ‘Fast Food Thai Concept‘ that happened to be the first of its kind in the entire nation. Joel Friant ended up being branded ‘The Thai Guy’ while experimenting with the Habanero Chile Pepper, one of his big passions in his life. It was during his time as ‘The Thai Guy‘ that he developed the Habanero Shaker which became the flagship product of his company. This product sold very well in the Washington State in many of the biggest grocery chains in the area.
After achieving success with the Habanero Shaker, Joel Friant went on to flipping foreclosed homes. Flipping homes is the process of buying distressed homes, rehabbing them, and selling them for a profit. Using his knowledge of real estate, in 2003 Joel Friant took it a bit further and decided to help others including friends and family by getting into the mortgage business where he quickly became the top-selling mortgage agent in his entire office. His success led to him opening up his own branch of a mortgage lending company.
When the real estate market crash happened in 2008 due to the financial crisis that affected the entire nation and many other countries throughout the world, Joel Friant wanted to figure out why some managed to achieve success while others just couldn’t reach it. He became determined to help others and started sharing his knowledge with anyone that wanted to know about it.