Desiree Perez, The Great Negotiator

If you want a good negotiator, try Perez, the Roc Nation’s Rock. Desiree Perez is a 47-year-old lady. She has been the Chief Operations Officer of Roc Nation since 2009. She is well known for her skill in negotiating as a music producer. The Sprint’s 200 dollars’ investment in Tidal paid off after five months when JAY-Z released his 14th Billboard 200, number one album.

The MC earned a plaque before the official release of the album due to offering a free download to one million people. Desiree Perez has since worked closely with JAY-Z, and resume her.

Des’ ability to crunch numbers in the music industry, as a producer, is very commendable. She is a very fierce and tough negotiator in music. Perez negotiated Beyoncé’s Formation Stadium and played a big role in the Samsung deal, for Rihanna. Desiree is involved with a group that manages and controls Roc Nation. This mass plays the roles of labeling and publishing. It also controls the forces behind Tidal. By name, it is called the Hova Circle of Influence. There are a few more individuals that are members of this circle of influence. They include Ty Ty Smith, Jana Fleischman, Jay Brown and Chaka Pilgrim, and

Perez has done excellent work in ensuring the growth and manifestation of the large business. She happens to be self-driven and determined to ensure the success of the business as well as upcoming artists. Her long experience in the music industry has enabled her to know how to bring great prosperity to not only Tidal but also artists such as Beyoncé, Kanye West, and Rihanna through producing giant and unique album exclusives. She has helped attract new investors to Roc Nation over the years, and more information click here.